Design World and Maneva logos on a purple gradient above the question “Where should a manufacturer start with AI?”
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Design World: 5 Candid Conversation Topics from Pack Expo 2026

Where should a manufacturer start with AI? With the plant, not the technology.

At PACK EXPO International 2026, Design World asked Maneva's SVP of Sales Ben Coulombe how companies should choose their first AI project. His answer: look at each plant's profile. A pickle plant and a deli-meat plant at the same company face very different problems, so find each plant's biggest issue and start there.

Once the first plant is running, the Orchestration Platform connects what each site's agents learn across the network.

It's one of five candid conversations from the show floor, alongside tribal knowledge, productivity, lead times and sustainability.

Thanks to Rachael Pasini and the Design World team for the conversation.

Read the full article on Design World

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